The Neglected Firm : Every Manager Must Manage Two Firms - The Present One and the Future One

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Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments such as marketing and finance; the second is managed through the planning department. The tension between these two firms presents risks and opportunities.

Using detailed case studies, the author provides a strategic framework for companies and organizations to approach these issues.

By: Jorge Alterto Vasconcellos E. Sa